20 Dec 2021

Unique Ways Of Running Promotions To Your Shopify Store

Unique Ways Of Running Promotions To Your Shopify Store

Promoting your eCommerce store or different products and services you have to offer is one area of eCommerce that you never abandon. However, running highly effective promotions to make profits could be quite heavy on your expenses.

Your eCommerce store is where you have the most control over how your brand is perceived. Undoubtedly, channelling promotions on Shopify gives you that extra edge, allowing you to save money and, when optimized correctly, make even more profits than you would’ve accomplished implementing external promotions.

Running promotions on your store, products, or services through your online store itself is one thing a lot of Shopify store owners are not familiar with. We recognize this and are here with information on how to do promotions on Shopify.

Here are 9 unique strategies to implement to run a successful promotional campaign for your eCommerce store:

Advertise sales with push notifications

Push notifications are somewhat of promotion bars Shopify equips you with, giving you a chance to constantly keep your visitors informed about different offers you have for them while they remain within your store. From instant time-limited discounts to announcements to promo codes on Shopify, you present different promotional offers to them without shoving these offers into their faces.

What’s more about push notifications is that they are only presented to your store visitors when they consent to it. So you are assured that individuals that see it, indeed do want to see it and is ready to know what you have in store for them.

Run a referral program

Run a referral program

What better way to promote your Shopify store than having others do it for you? Referral marketing involves you having customers or any other individual bring leads to your eCommerce store and compensating them when these leads are converted to sales.

Running a referral program on your Shopify store could prove extremely useful. Rewarding your customers with discounts, free services, or outright cash compensations doesn’t just increase their loyalty. It pushes them to bring in more leads to your business for more rewards. You could adopt a point system, so you have your affiliate marketers stick with you and bring in multiple leads before they get to reap rewards. Of course, you make this system enticing to them.

Understand that leads brought through referrals are recorded to have a high conversion rate and this is one strategy you want to take full advantage of.

Hire a discount chatbot

Hire a discount chatbot

Everyone loves discounts, an opportunity to save up some extra cash and get the best out of a deal. This strategy is all about automatically offering your website visitors and returning customers discounts without pushing it all up in their faces. Through chatbots, you have your website visitors immediately decide if they are interested or not and where they are, the whole conversion process is automated.

Taking advantage of buyers’ love for discounts is one of the easiest ways of increasing sales for your Shopify store without running external promotional campaigns. You give your website visitors more will to buy, with them not wanting to miss out on a great deal. There are a lot of free discount chatbots for this, so you don’t need to worry about spending money to get this promotional strategy running.

Implement website popups

Implement website popups

Now, unlike chatbots that keep promotions on Shopify solemn and out of the faces of your Shopify store users, website pop-ups push promotions into their faces and ensure they don’t miss them. This could be annoying for some visitors, so what you want to do is make your popups engaging, either through fun, eye-catching content or by gamifying it.

You could implement a “spin a wheel” tool giving your visitors a chance to win a prize. This is particularly useful in collecting emails for sending out newsletters. There are multiple popup tools in the Shopify app store dedicated to different types of promotional campaigns on Shopify, so be sure to check out which serves you the best.

Offer help through live chat

Offer help through live chat

Another alternative to chatbots, except you don’t outrightly offer a discount and the whole conversion process is not automated. What this strategy gives you, however, is a chance to flexibly solve additional problems facing your visitors that eventually lead to sales.

Even where visitors don’t show intention to buy, putting them through the use of your website or answering questions about products proves particularly useful. While getting their problems solved, you could additionally perform the job of a discount chatbot, offering promotional offers to convince them to buy. They are already happy with your help, doing this only makes them happier to shop with you.

Add helpful user-generated content

Add helpful user-generated content

All statistics point to the supremacy and utter impact of user-generated content. 79% of consumers admit the impact of user-generated content on their decision to buy, with these consumers finding them 9.8 times more impactful than influencer-generated content. With only about 16% of brands implementing the use of user-generated content, this is one strategy that could really take you above your competitors.

You collect reviews using a Shopify review app and showcase positive ones either on your home page or product landing page, two of the most visited areas of your store. You could also make use of a quick display of reviews through stars.

Sell customer-inspired custom products

Sell customer-inspired custom products

Here, you want to create or build on a special bond you have with your customers. You inquire about product recommendations through surveys, receive personalized answers from your customers or visitors who take this survey, and get them notified when you launch these personalized products. With these products particularly unique and having a direct relationship with them, having them make purchases at the right price isn’t as hard to pull off.

Consider email marketing

Consider email marketing

Email marketing is one of the most implemented promotional strategies popular with Shopify stores. A study shows that marketers consider email marketing to be the most effective form of a promotional campaign in comparison to social media, SEO, and content marketing. It gives you a lot of options in creating awareness about your products and getting your leads converted to sales.

With email marketing, and after having collected emails of leads through other mediums, you send out newsletters about discounts, other promotional offers, or simply remain in the minds of your potential customers. You also use them to send out reminders about abandoned carts in your store.

Start a blog

Start a blog

A blog serves as a great tool for building organic traffic to your Shopify store. By implementing the best SEO practices, you don’t just attract individuals that know your store already but also individuals who encounter your blog on Google search pages, for example, and find its content very useful.

Get Your Store More Traffic

Your eCommerce store is one part of your business you don’t take for granted. Running promotions on Shopify, either through email marketing, push notifications, or even automated chatbots, has been made easy thanks to a host of dedicated tools available through the Shopify app store. You have more control over promotions in your store, so why wait for a chance with external platforms? Implement our strategies and see how your traffic and sales grow.